You’re building Fast.
But your marketing can’t keep up.
Hiring a senior in-house marketing team takes time and serious budget, both of which are in short supply at this stage. Agencies often add complexity when you need clarity. And freelancers can execute, but connecting the dots becomes another full-time job to manage.
Founders need a strategy-first, future proof foundation built quickly to take marketing from chaos to clarity.
That’s where we come in.
A plug-and-play scalency designed to bring the strategic thinking of big brands, while executing at startup speed.
To give founders access to big-brand marketing strategy without the cost or complexity of hiring in-house.
The Marketing function
Startups need from day one
We’re a plug-and-play growth marketing team built to give founders back time, clarity, and confidence. Designed for early-stage startups, we plug in quickly, bringing 20+ years of global brand experience to build the strategic foundations you need to scale.
That includes:
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Clear customer segmentation
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A focused 12-month growth marketing strategy
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Aligned channel plans
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Performance tracking to know what good looks like
The result?
Marketing that attracts the right people, a growth plan built on the right strategy from day one, and the headspace to focus on being a founder… not a CMO.
Brands we’ve worked with
Matchframe's Signature system
A structured four-phase system designed to take you from chaos to clarity, then from strategy to execution.
Discovery
& Audit
Establish a foundation that informs every decision.
We get under the hood of your business to understand your goals, customers, channels, and growth blockers to establish a shared, aligned starting point. Outcome: Know what’s working, what isn’t, and where to focus.
Customer & Market Insight
Understand what truly matters to customers.
We clarify who your customers really are, what drives their decisions, and where competitors fall short; so your positioning is grounded in real insight, not assumptions. Outcome: Know who to talk to and how best to reach them.
Growth Strategy & Plan
Turn insight into a strategy designed to scale.
We translate insight into a focused growth strategy and 12-month marketing roadmap; then set up the key channels needed to execute - making your marketing coherent and scalable. Outcome: A growth plan built on the right strategy from day one.
Performance
& Ownership
Build systems that empower you to take the reins.
We put the right tracking and reporting in place, refine what’s working, and simplify how performance is measured so you know what good looks like moving forward. Outcome: Clear performance visibility and confidence to know when to adjust.
What We Do.
The Growth Marketing Function Startups Wish They Had From Day One
We’re your plug-and-play growth marketing team built to give you back time, clarity, and confidence. Designed for early-stage startups, we plug in instantly bringing 20+ years of global brand experience to build the strategic marketing foundations you need to scale: sharp customer segmentation, a clear 12-month growth strategy, aligned channel plans, and simple performance systems that finally make your KPIs make sense. The result? Peace of mind knowing your marketing is attracting the right people, a growth plan that scales with your business, and the headspace to focus on being a founder- not a CMO.
Meet The Founders
Mayu Purushothaman
Mayu is a strategic marketing growth leader who brings clarity to complex challenges and turns vision into focused action.
With over a decade shaping marketing for billion dollar Australian and global brands like Xero and AGL, her signature “back-to-basics” style brings big-brand strategic discipline to early-stage startups in a way that’s focused, structured, and built to scale.
Known for her ability to spot patterns, identify the real problem, and cut through noise, Mayu combines strategic insight with narrative storytelling to help founders clarify positioning, make confident decisions, and build marketing foundations that people genuinely connect with.
Chris Lindenthaler
Chris is a marketing leader who is helping founders to translate bold visions into scalable growth systems that turn strangers into loyal believers.
With 10 years experience working at leading digital agencies across Europe & North America, he’s managed €50m+ annual media budgets, designing multi-level funnels rooted in psychology, bringing a rare mix of executional depth and psychological insight to startup growth.
Grounded in the belief that human-first marketing, done fast, and with purpose works best, Chris partners with founders to bring clarity, momentum, and strong execution to their growth.
What Sets Us Apart
Big-brand thinking
We bring 20+ years of big-brand marketing discipline — simplified and structured for startups.
Strategy first, always
We don’t run campaigns for the sake of it. Everything starts with strategy, so execution actually compounds.
Plug-and-play
We’re designed to be operational fast without any long onboarding or ramp-up lag.
AI-enabled, human-led
We use AI to move faster and smarter, while keeping judgement, context, and control firmly human.
Big-brand thinking
We bring 20+ years of big-brand marketing discipline — simplified and structured for startups.
Strategy first, always
We don’t run campaigns for the sake of it. Everything starts with strategy, so execution actually compounds.
Plug-and-play
We’re designed to be operational fast without any long onboarding or ramp-up lag.
AI-enabled, human-led
We use AI to move faster and smarter, while keeping judgement, context, and control firmly human.